Scope of Work

Fridge began our partnership with TABASCO® Brand in 2018 as its website agency of record. TABASCO® Brand wanted to improve its website to offer users a better experience with engaging product education opportunities and a more modern design.


Website Development
Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Website Graphic of TABASCO Brand

Website Development

The homepage did not accurately reflect the brand’s updated look, wasn’t easy to navigate and lacked an intuitive mobile experience. Before diving into UX/UI, Fridge analyzed the site’s analytics to understand the user journey and desired path. The resulting updated homepage features a rotating hero image for each type of hot sauce, accompanied by appetizing food photography. Fridge included new calls-to-action to improve navigation between sections. Additionally, new sections can now be effortlessly updated to reflect seasonal content. The updated homepage was a success, with the average time on page increasing 62% year over year and the bounce rate decreasing 6% period over period.


Increase in Time on Page
Decrease in Bounce Rate
The new homepage now provides an engaging user experience aligned with the brand.

Jeremy Ballard, Creative Director

TABASCO Brand Sriracha Sauce Image
TABASCO Brand Sriracha Sauce with Pizza Image

Sriracha Shortage

In 2022, media outlets reported a nationwide shortage of sriracha sauce – a Thai sauce made of chili peppers. TABASCO® Brand enlisted Fridge to create – directing consumers to utilize the TABASCO® Brand product finder on the site to source TABASCO® Brand Sriracha Sauce available near them! This year, the website’s traffic increased after being featured in an article about sriracha by the New York Times.

TABASCO Brand Sriracha Sauce Image
We value our partnership with Fridge as they consistently deliver websites that are both aesthetically pleasing and highly functional.

TABASCO® Brand Representative

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