Browse Our Menu

Great design and branding are crucial to a brand’s success. Fridge’s experienced designers and branding experts take a holistic approach to develop unique and compelling creative that is aligned with the brand’s strategy and resonates with the target audience.

  • Brand strategy and positioning
  • Product name development
  • Brand identity (logo development, brand guidelines, brand voice, mascots, audio signatures)
  • Asset development (supporting brand collateral, annual reports, vehicle wraps, merchandise, print ads)

A product and its packaging are one until consumed, and a well-designed package can attract customers and differentiate your brand. Fridge works closely with our clients to create custom packaging designs that are both visually appealing and functional. Our team has experience working with USDA, FDA, and TTB design guidelines.

  • Competitive analysis and research
  • Dieline review and consultation
  • Concept development
  • Packaging design (production and pre-press)
  • Renders (2D and 3D)
  • Supporting asset development (sales sheets, case cards, shelf talkers, hangtags, tap handles, coasters, table tents)

Fridge’s in-house website team develops custom, mobile-first websites aligned with clearly defined business objectives and centered on the user experience. Our websites are designed to scale with your business and uncover key insights. Website performance is analyzed before any new project to ensure updates or a new website will achieve the desired results.

  • Audits
  • On-site SEO
  • UX/UI and wireframes
  • Design
  • Development
  • Custom features and third-party integrations
  • GTM and GA4 implementation
  • Reporting and analysis
  • Content strategy, management and maintenance

Digital and social advertising are efficient and effective marketing tactics. Our digital team understands the nuances and research involved with identifying target audiences and optimizing ad placements, resulting in increased traffic, lead generation, and a positive return on ad spend (ROAS). Fridge’s approach is to cultivate an endless customer cycle.

  • Campaign concept development and creative execution (ad design, video, photography and landing pages)
  • Media placement, monitoring, tracking and reporting
    • Social media
    • Display and online video
    • Paid search
    • OTT/CTV

Photography and videography for food and beverage is unlike any other industry, requiring a unique set of skills and knowledge to flawlessly execute. Whether for a fine-dining or CPG brand, food photography and videography must visually capture the flavor, texture and context in which the food or beverage is shown. Fridge’s production and post-production team has experience developing mouthwatering content for regional, national and global brands. Quick! The ice cream is melting!

  • Concept development
  • Prop sourcing
  • Storyboarding
  • Script development
  • Talent selection
  • Producing
  • Food and beverage styling
  • Post-production editing (color correction, animation, special effects, mixing and sound design)

Our experience includes working with franchises (QSR and fast-casual), fine-dining, casual-dining and restaurant groups. We understand the complex nature of the hospitality industry. We work as partners to identify gaps and opportunities to encourage trial and increase ticket average and frequency.

  • Consulting and communications (training videos, annual conferences)
  • Collateral development (including in-store POP and LTOs)
  • Menu design
  • Environmental design
  • Customer acquisition strategy
  • Omnichannel campaign development
  • NMF strategy, planning and execution
  • LSM toolkits and support

Our Work

Hungry for More?

Let's Chat!