Great design and branding are crucial to a brand’s success. Fridge’s experienced designers and branding experts take a holistic approach to develop unique and compelling creative that is aligned with the brand’s strategy and resonates with the target audience.
A product and its packaging are one until consumed, and a well-designed package can attract customers and differentiate your brand. Fridge works closely with our clients to create custom packaging designs that are both visually appealing and functional. Our team has experience working with USDA, FDA, and TTB design guidelines.
Fridge’s in-house website team develops custom, mobile-first websites aligned with clearly defined business objectives and centered on the user experience. Our websites are designed to scale with your business and uncover key insights. Website performance is analyzed before any new project to ensure updates or a new website will achieve the desired results.
Digital and social advertising are efficient and effective marketing tactics. Our digital team understands the nuances and research involved with identifying target audiences and optimizing ad placements, resulting in increased traffic, lead generation, and a positive return on ad spend (ROAS). Fridge’s approach is to cultivate an endless customer cycle.
Photography and videography for food and beverage is unlike any other industry, requiring a unique set of skills and knowledge to flawlessly execute. Whether for a fine-dining or CPG brand, food photography and videography must visually capture the flavor, texture and context in which the food or beverage is shown. Fridge’s production and post-production team has experience developing mouthwatering content for regional, national and global brands. Quick! The ice cream is melting!
Our experience includes working with franchises (QSR and fast-casual), fine-dining, casual-dining and restaurant groups. We understand the complex nature of the hospitality industry. We work as partners to identify gaps and opportunities to encourage trial and increase ticket average and frequency.