Insights

These two terms and the concepts behind them set the foundation for how customers experience and interact with your organization through your website. UX stands for “User Experience.” UI stands for “User Interface.” User Experience and User Interface have become…

Back in April we at Fridge surveyed the state of the American food and beverage industry at a time when restaurant industry job loss was nearing its peak so far. We predicted the pain would be deep, and it has…

Vanderwende Farm Creamery sought out Fridge with the challenge of refreshing the company’s logo and brand elements. Vanderwende is a family-owned and operated farm and creamery, with deep roots in the dairy industry. They offer a selection of small-batch homemade…

Email marketing is a vital component to any food and beverage business’ marketing strategy, but it can also be an extremely valuable and successful marketing channel continuing to build brand advocacy and loyalty as well as increase conversions. Email marketing…

There’s no denying that 2020 has seen a lot of changes. In light of the Black Lives Matter movement, prominent CPG companies are reevaluating what their branding and packaging are communicating. On June 17, the calls for change spread to…

Your company's website is the face of your organization and a crucial part of your marketing plan. Your website has to speak clearly and function perfectly, performing well both with users and with search engines and rankings. If optimizing your…

Most of us are finding ourselves in more virtual meetings with colleagues, family and friends. Now you can show off your foodie side while working or chatting online. Choose from cool views inside and outside the Fridge or animated backgrounds…

Q1 has proven to be a tumultuous time for the food and beverage industry, with over $25 billion in lost sales and the loss of approximately 3 million jobs in the first three weeks of March alone. Restaurant Business reports…

Sonic America’s Drive-In took to social media on February 3, 2020 revealing a rebrand to their retro, atomic logo and stating the cliché  “new year, new me.” And, for the most part, the feedback on this facelift was negative. While…

Experts discussing color choice in branding will inevitably seek to justify a truism you intuitively already know — that color is important in marketing. They cite statistics and percentages, show charts and graphs and make various claims about just how…