Insights

Email marketing is a vital component to any food and beverage business’ marketing strategy, but it can also be an extremely valuable and successful marketing channel continuing to build brand advocacy and loyalty as well as increase conversions. Email marketing…

There’s no denying that 2020 has seen a lot of changes. In light of the Black Lives Matter movement, prominent CPG companies are reevaluating what their branding and packaging are communicating. On June 17, the calls for change spread to…

Your company's website is the face of your organization and a crucial part of your marketing plan. Your website has to speak clearly and function perfectly, performing well both with users and with search engines and rankings. If optimizing your…

Most of us are finding ourselves in more virtual meetings with colleagues, family and friends. Now you can show off your foodie side while working or chatting online. Choose from cool views inside and outside the Fridge or animated backgrounds…

Q1 has proven to be a tumultuous time for the food and beverage industry, with over $25 billion in lost sales and the loss of approximately 3 million jobs in the first three weeks of March alone. Restaurant Business reports…

Sonic America’s Drive-In took to social media on February 3, 2020 revealing a rebrand to their retro, atomic logo and stating the cliché  “new year, new me.” And, for the most part, the feedback on this facelift was negative. While…

Experts discussing color choice in branding will inevitably seek to justify a truism you intuitively already know — that color is important in marketing. They cite statistics and percentages, show charts and graphs and make various claims about just how…

Each year the National Restaurant Association Show attracts thousands of professionals from the restaurant, foodservice and hospitality industries. The show allows professionals to explore trends and insights. Additionally, they learn about what’s up and coming, including food and beverage products…

Click here to view all of Fridge Agency’s national Telly Award-winning video and television productions. Fridge Agency (Fridge), a full-service food and beverage advertising, marketing and communications agency with locations in Nashville and Louisiana, brought home 12 national awards, including…

Remember the days of thumbing through a four-pound phone book looking for a business? Those days are gone. Now, there are over five billion daily searches on Google alone and over 91 percent of consumers using the internet to look…