Insights

As a copywriter one the favorite parts of my job is learning the customer’s language. I don’t mind asking “dumb” questions, because it’s my job. What does Lovibond mean? Can you tell me what IIOT stands for? What is achalasia?…

When trying to determine the effectiveness of an advertising campaign, you can look at many different factors. Just as digital media has changed over the last few years, so has the way we determine a campaign’s measures of success. Two…

A lot of advertising insiders toss around terms like “artificial intelligence” and “machine learning,” but what do these terms really mean and how are they impacting the industry? Artificial intelligence (AI) makes it possible for machines to learn from experience,…

Getting noticed can be difficult in today’s marketing world, with contextual filters, Internet ad-blockers, DVR and satellite radio limitations of broadcast and the clutter of print media. However, few forms of advertising are as tried and true as good old-fashioned…

Imagine a broadcast created just for you. Welcome to the wonderful world of food and beverage podcasts. Whenever and wherever you hit play, podcasts have the latest news and entertainment about your favorite subjects. And the more you listen, the…

Millennials are on the verge of surpassing baby boomers as the largest living adult generation, numbering over 71 million and counting. Comprised of people in their early 20s to mid 30s, this generation is wielding serious buying power with newly…

Working in the creative industry can be fun, but eventually creative block happens to everyone. Staying inspired and keeping things fresh is key to successful design and marketing.

In a perfect world, the journey someone takes to become your customer would be a simple straight line: Someone sees your product. They buy your product. They use and enjoy your product...and then they do it all over again. In…

Remember the days when ordering delivery food consisted only of lukewarm pizza and greasy Chinese food? The concept of delivery for dinner (or any other meal) has radically changed with the rise of online food ordering services. These days a…

Recently, the news that the calorie count for a McDonald’s chicken caesar salad (730) is more than a double Big Mac (680) made headlines across the nation. Since when do calories make the news? Since the new Food and Drug…