Public Relations

Back in April we at Fridge surveyed the state of the American food and beverage industry at a time when restaurant industry job loss was nearing its peak so far. We predicted the pain would be deep, and it has…

Social media. The name itself tells you that it's not about standing behind a wall (or sitting behind a screen) and shouting out a one-way message. Social media is social. It requires actual interaction. Real back-and-forth interest. Give and take.…

After posting a drop in quarterly sales, the first since 2009, Whole Foods shows concern for a migratory customer base. While Whole Foods helped popularize the high-end, organic, all-natural grocery trend, similar products have begun to populate the shelves of…

BrandIndex just released the 2015 mid-year brand perception report, and Subway currently sits at a very respectable 5th place. This makes the QSR chain the highest-placed restaurant or food brand on the list, behind giants like Amazon and Netflix, but…

We’re witnessing a resurgence of the classic fast food mascot, characters who in some cases have been put away for more than two decades. The Burger King, Hamburglar and Colonel Sanders all made their highly publicized comebacks in recent weeks,…

Consumers, especially Millennials, are more socially and environmentally conscious. They recycle. They volunteer. They prefer brands and companies that practice sustainability, ethically founded research and diversity-and are willing to pay more for their goods and services. Brands that can “do…

According to a 2013 report, 91 percent of consumers are likely to switch to a brand that’s “associated with a good cause.” In giving back to the community, the foodservice industry has the unique ability to fulfill one of life’s…

The best communicators know how to relate information in a way that not only makes sense to audiences, but also provides an emotional connection. It’s storytelling. National brand Chipotle won the top award in the public relations category at the…