These two terms and the concepts behind them set the foundation for how customers experience and interact with your organization through your website. UX stands for “User Experience.” UI stands for “User Interface.” User Experience and User Interface have become…

Vanderwende Farm Creamery sought out Fridge with the challenge of refreshing the company’s logo and brand elements. Vanderwende is a family-owned and operated farm and creamery, with deep roots in the dairy industry. They offer a selection of small-batch homemade…

Your company's website is the face of your organization and a crucial part of your marketing plan. Your website has to speak clearly and function perfectly, performing well both with users and with search engines and rankings. If optimizing your…

In October of 2016 something notable happened. For the first time in the history of the internet, more people viewed websites on mobile devices than on desktops. Today, more than half of all users are on mobile devices. Because of the…

2016 was the 30th anniversary of Abita Beer and saw the introduction of the brand's latest packaging redesign that colorfully depicts life in Louisiana. The redesign of each of the brew's packaging was inspired by the art, culture, history and…