"Tracking" Insights

When trying to determine the effectiveness of an advertising campaign, you can look at many different factors. Just as digital media has changed over the last few years, so has the way we determine a campaign’s measures of success. Two…

One of the perks of launching a digital marketing campaign is the ability to see what’s working, what’s converting, the return on ad spend and how to optimize the campaign or change your approach for future marketing efforts. The two…