One of the perks of launching a digital marketing campaign is the ability to see what’s working, what’s converting, the return on ad spend and how to optimize the campaign or change your approach for future marketing efforts. The two…

As of today, if businesses have not chosen to invest in EMV card-reading technology, they are now the ones liable for credit card fraud in their stores. Credit card companies have worked tirelessly in recent years to develop a way to better…

Restaurant mobile apps have become increasingly popular, contributing to increased business each year. This means a broad selection of eateries already have or are racing to develop an app of their own, even when they’re not really needed. Creating an…

Pandora. Spotify. Custom car add-ons. No mayo or bread, and can I sub a salad? Today, we want everything to be personal, customized. There’s no more “one size fits all” in our global economy. Products must not only meet consumers’…

Online farmer's markets like Good Eggs work with local farmers and artisanal specialty good makers to offer everything from organic chicken and vegetables to homemade almond butter and locally made goat cheese. They’ll even deliver the groceries to your door.…

There are several products over the years that we couldn’t believe were taken off the market. Jello Pudding Pops, Planters Cheese Balls and Surge top a 2013 list of favorite snack foods and drinks that have been discontinued—until now. For…

Subway just made a deal with Softcard to offer mobile payments in its 26,000 locations starting October 1. It’s the largest retailer to use the “pay with a tap of your phone” technology. Softcard was previously known as ISIS Wallet,…

How many pictures do you post to social media outlets every week? Do you ever include a brand or product in those photos? One market research company is starting to analyze photos posted to Tumblr to glean information about how a…

The smartphone is often the first thing consumers look at in the morning and the last thing they use before going to sleep. Mobile commerce continues to provide major opportunities for market growth, with sales expected to hit $114 billion…

The best communicators know how to relate information in a way that not only makes sense to audiences, but also provides an emotional connection. It’s storytelling. National brand Chipotle won the top award in the public relations category at the…