"Strategy" Insights

Your company's website is the face of your organization and a crucial part of your marketing plan. Your website has to speak clearly and function perfectly, performing well both with users and with search engines and rankings. If optimizing your…

Q1 has proven to be a tumultuous time for the food and beverage industry, with over $25 billion in lost sales and the loss of approximately 3 million jobs in the first three weeks of March alone. Restaurant Business reports…

Experts discussing color choice in branding will inevitably seek to justify a truism you intuitively already know — that color is important in marketing. They cite statistics and percentages, show charts and graphs and make various claims about just how…

One of the perks of launching a digital marketing campaign is the ability to see what’s working, what’s converting, the return on ad spend and how to optimize the campaign or change your approach for future marketing efforts. The two…

Back in 1996 in their song “Wannabe,” The Spice Girls issued a rather memorable challenge, “So tell me what you want, what you really really want.” When you boil it all down to its most simplistic level, that’s what a…

If you’re a restauranteur, chances are you’ve noticed the growing market of online sales in recent years. With companies like GrubHub and Waitr seeing enormous growth since their founding, it has become apparent that customers are increasingly taking their business…

What is a marketing funnel? The marketing funnel is a way to visualize the process of turning leads into customers. Imagine a classic funnel shape. A full-funnel marketing approach begins at the top of the funnel by casting a wide…

Would you ever allow someone to build a house for you without a floor plan, renderings or any other pre-written materials? Have you ever cooked a dish for the first time without once looking at the recipe? There are so…

In October of 2016 something notable happened. For the first time in the history of the internet, more people viewed websites on mobile devices than on desktops. Today, more than half of all users are on mobile devices. Because of the…

 “Never stop testing and your advertising will never stop improving.” David Ogilvy sometimes called the father of advertising, said those words back in the “Mad Men” era, long before digital advertising existed—but they still ring true. Ogilvy knew that to…