
One of the perks of launching a digital marketing campaign is the ability to see what’s working, what’s converting, the return on ad spend and how to optimize the campaign or change your approach for future marketing efforts. The two…
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Back in 1996 in their song “Wannabe,” The Spice Girls issued a rather memorable challenge, “So tell me what you want, what you really really want.” When you boil it all down to its most simplistic level, that’s what a…
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If you’re a restauranteur, chances are you’ve noticed the growing market of online sales in recent years. With companies like GrubHub and Waitr seeing enormous growth since their founding, it has become apparent that customers are increasingly taking their business…
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What is a marketing funnel? The marketing funnel is a way to visualize the process of turning leads into customers. Imagine a classic funnel shape. A full-funnel marketing approach begins at the top of the funnel by casting a wide…
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In October of 2016 something notable happened. For the first time in the history of the internet, more people viewed websites on mobile devices than on desktops. Today, more than half of all users are on mobile devices. Because of the…
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“Never stop testing and your advertising will never stop improving.” David Ogilvy sometimes called the father of advertising, said those words back in the “Mad Men” era, long before digital advertising existed—but they still ring true. Ogilvy knew that to…
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