"Social Media" Insights

Thanks to social media and the interconnectivity of modern society, we live in a world of trending topics, people, events and, of course, food. From the rise of avocado toast to the annual reintroduction of the McRib, the public at…

Food is an important part of our lives. Look at the number of social media posts that are devoted to food: images, recipes, restaurants, meals, ingredients and people craving their favorite snack. Everybody eats, and we often share the experience…

This year, two of our favorite New Orleans brands partnered with the 610 Stompers, the city's one and only all-male dance crew, to promote the city’s favorite shot and beer combination - The 610. With Sazerac Rye Whiskey and Abita…

Social media. The name itself tells you that it's not about standing behind a wall (or sitting behind a screen) and shouting out a one-way message. Social media is social. It requires actual interaction. Real back-and-forth interest. Give and take.…

BrandIndex just released the 2015 mid-year brand perception report, and Subway currently sits at a very respectable 5th place. This makes the QSR chain the highest-placed restaurant or food brand on the list, behind giants like Amazon and Netflix, but…

How many pictures do you post to social media outlets every week? Do you ever include a brand or product in those photos? One market research company is starting to analyze photos posted to Tumblr to glean information about how a…

The best communicators know how to relate information in a way that not only makes sense to audiences, but also provides an emotional connection. It’s storytelling. National brand Chipotle won the top award in the public relations category at the…

What’s the best length for a TV ad? Sixty seconds? Thirty seconds? Fifteen? How about 13 hours? Arby’s ran an 13 hour ad on a Duluth, Minnesota television station to promote the 13-hour smoking process for their new Smokehouse Brisket Sandwich.…

The stock market has the Dow Jones Index, the music industry has the Billboard Hot 100 and now there’s a social media effectiveness index for the restaurant industry’s 200 largest brands. Nation’s Restaurant News re-launched the NRN Social 200 in…

Top French chefs are cracking down on food-selfies - those ubiquitous photos of restaurant meals populating social media. These restauranteurs feel it is rude to take photos of food and more importantly, it lessens their craft. How do you feel about…