TikTok is dominating the market right now, and that should not be a surprise. This change happened in 2021, according to Business Insider, with TikTok boasting an average of 25.7 hours per monthly user. As of right now, Facebook users…

Creating a partnership When Vanderwende Farm Creamery approached Fridge in 2020 for a brand strategy session, a new relationship blossomed that would take us on a journey of storytelling and brand development.  This Delaware family-owned business had a rich history…

Thanks to social media and the interconnectivity of modern society, we live in a world of trending topics, people, events and, of course, food. From the rise of avocado toast to the annual reintroduction of the McRib, the public at…

Food is an important part of our lives. Look at the number of social media posts that are devoted to food: images, recipes, restaurants, meals, ingredients and people craving their favorite snack. Everybody eats, and we often share the experience…

This year, two of our favorite New Orleans brands partnered with the 610 Stompers, the city's one and only all-male dance crew, to promote the city’s favorite shot and beer combination - The 610. With Sazerac Rye Whiskey and Abita…

Social media. The name itself tells you that it's not about standing behind a wall (or sitting behind a screen) and shouting out a one-way message. Social media is social. It requires actual interaction. Real back-and-forth interest. Give and take.…