"Promotion" Insights

Remember the days of thumbing through a four-pound phone book looking for a business? Those days are gone. Now, there are over five billion daily searches on Google alone and over 91 percent of consumers using the internet to look…

Millennials are on the verge of surpassing baby boomers as the largest living adult generation, numbering over 71 million and counting. Comprised of people in their early 20s to mid 30s, this generation is wielding serious buying power with newly…

Recently, the news that the calorie count for a McDonald’s chicken caesar salad (730) is more than a double Big Mac (680) made headlines across the nation. Since when do calories make the news? Since the new Food and Drug…

Simply offering good food and great service aren’t enough to keep your current customers coming back for more in today’s competitive restaurant market. New customers are often even harder to attract, so it’s best to concentrate on building the loyalty…

Back in 1996 in their song “Wannabe,” The Spice Girls issued a rather memorable challenge, “So tell me what you want, what you really really want.” When you boil it all down to its most simplistic level, that’s what a…

If you’re a restauranteur, chances are you’ve noticed the growing market of online sales in recent years. With companies like GrubHub and Waitr seeing enormous growth since their founding, it has become apparent that customers are increasingly taking their business…

What is a marketing funnel? The marketing funnel is a way to visualize the process of turning leads into customers. Imagine a classic funnel shape. A full-funnel marketing approach begins at the top of the funnel by casting a wide…

What do a McRib, a Naked Chicken Chalupa and a Pumpkin Spice Latte all have in common? Besides being really tasty, they’re all popular Limited Time Offers (LTOs) from successful brands. Doing an LTO correctly can be a great lift…

This year, two of our favorite New Orleans brands partnered with the 610 Stompers, the city's one and only all-male dance crew, to promote the city’s favorite shot and beer combination - The 610. With Sazerac Rye Whiskey and Abita…

Pandora. Spotify. Custom car add-ons. No mayo or bread, and can I sub a salad? Today, we want everything to be personal, customized. There’s no more “one size fits all” in our global economy. Products must not only meet consumers’…