There’s no denying that 2020 has seen a lot of changes. In light of the Black Lives Matter movement, prominent CPG companies are reevaluating what their branding and packaging are communicating. On June 17, the calls for change spread to…
Tags: BrandingCPGMarketing & StrategyNewsPackaging
2016 was the 30th anniversary of Abita Beer and saw the introduction of the brand's latest packaging redesign that colorfully depicts life in Louisiana. The redesign of each of the brew's packaging was inspired by the art, culture, history and…
Tags: BrandingPackagingWeb Development
...And What These Changes Mean for You GMOs — the latest four-letter word to rock the food and beverage industry has evolved from a niche health topic to inspiring nationwide labeling legislation. Health-conscious consumers and public health advocates claim genetically…
Tags: NewsPackagingTrends
Growing up, we were all told not to judge a book by its cover. It's not how things look, it's what's on the inside that counts…right? Right or wrong, the world doesn't tend to work that way, especially in the…
Tags: BrandingCPGPackaging
In this era of Instagram, taking pictures of food is everyone's favorite past time. From adolescents with drive-thru burgers to DIY gourmets with their latest homemade masterpieces, social feeds everywhere are clogged with foodies and their photos. But just because…
Tags: AdvertisingBrandingPackagingPhotography
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