"Packaging" Insights

There’s no denying that 2020 has seen a lot of changes. In light of the Black Lives Matter movement, prominent CPG companies are reevaluating what their branding and packaging are communicating. On June 17, the calls for change spread to…

2016 was the 30th anniversary of Abita Beer and saw the introduction of the brand's latest packaging redesign that colorfully depicts life in Louisiana. The redesign of each of the brew's packaging was inspired by the art, culture, history and…

...And What These Changes Mean for You GMOs — the latest four-­letter word to rock the food and beverage industry has evolved from a niche health topic to inspiring nationwide labeling legislation. Health­-conscious consumers and public health advocates claim genetically…

Growing up, we were all told not to judge a book by its cover. It's not how things look, it's what's on the inside that counts…right? Right or wrong, the world doesn't tend to work that way, especially in the…

In this era of Instagram, taking pictures of food is everyone's favorite past time. From adolescents with drive-thru burgers to DIY gourmets with their latest homemade masterpieces, social feeds everywhere are clogged with foodies and their photos. But just because…

When it comes to the things we eat, the way food looks is in many ways more important than how it actually tastes. Or, at least, the way it looks has a lot to do with the way our brains tell…

Having helped market breweries for years now, we at Fridge were quickly made aware of the wizard of beer bottle Oz: Mr. Battle Martin. Here’s a one-stop shop, the Checkpoint Charlie for the nation’s boozy brews, approving every single beer…

KFC’s new Go Cup is the perfect blend of form and function. The snack packaging fits in most car cup holders and is targeted at the in-car quick-service snack market share. You might not drive and try to eat a…

Toting a clear bottle of cold-pressed green vegetable juice is what’s happening now. The new status symbol is $10 a bottle. Made with plenty of organic fruits and veggies, the juices are good for you…but then, so is a salad.…