Innovative Advertising
  • About
  • Services
  • Work
  • Blog
  • Case Studies
  • Contact Us

Black Lives Matter Movement Brings Change to Branding and Packaging

There’s no denying that 2020 has seen a lot of changes. In light of the Black Lives Matter movement, prominent CPG companies are reevaluating what their branding and packaging are communicating. On June 17, the calls for change spread to…

Read More

Tags: BrandingCPGMarketing & StrategyNewsPackaging

Brewing a Rebrand

2016 was the 30th anniversary of Abita Beer and saw the introduction of the brand's latest packaging redesign that colorfully depicts life in Louisiana. The redesign of each of the brew's packaging was inspired by the art, culture, history and…

Read More

Tags: BrandingPackagingWeb Development

Where QR Codes Fit Into the Great GMO Labeling Regulations Debate

...And What These Changes Mean for You GMOs — the latest four-­letter word to rock the food and beverage industry has evolved from a niche health topic to inspiring nationwide labeling legislation. Health­-conscious consumers and public health advocates claim genetically…

Read More

Tags: NewsPackagingTrends

Pairing Your Packaging with Powerful Branding

Growing up, we were all told not to judge a book by its cover. It's not how things look, it's what's on the inside that counts…right? Right or wrong, the world doesn't tend to work that way, especially in the…

Read More

Tags: BrandingCPGPackaging

Fine Dining for the Eyes: Food Photography that Works for Your Brand

In this era of Instagram, taking pictures of food is everyone's favorite past time. From adolescents with drive-thru burgers to DIY gourmets with their latest homemade masterpieces, social feeds everywhere are clogged with foodies and their photos. But just because…

Read More

Tags: AdvertisingBrandingPackagingPhotography

Tags

  • Advertising
  • Advertising & Strategy
  • Advertising and Strategy
  • agency culture
  • Artificial Intelligence
  • Brand Positioning
  • Brand Strategy
  • Branding
  • Cause Marketing
  • Client Communication
  • Commercials
  • Content Creation
  • Content Marketing
  • Copywriting
  • CPG
  • current events
  • Customer Retention
  • Customer Service
  • Email Marketing
  • graphic design
  • Insights
  • Marketing
  • Marketing & Strategy
  • Marketing and Strategy
  • marketing trends
  • Media
  • Mobile
  • News
  • Operations
  • Packaging
  • Photography
  • Promotion
  • Public Relations
  • QSR
  • Sales Trends
  • SEO
  • Social Media
  • Sticker Marketing
  • Strategy
  • Technology
  • Tellys
  • Tracking
  • Trade Shows
  • Trends
  • Video Production

Recent Posts

  • 2023 food and beverage trends
  • Taking Over Takeout
  • Is TikTok cooking Facebook?
  • Influencer Marketing: Risky or Rewarding
  • Futuristic Foodies: How the restaurant industry has drastically changed in the past two years

Recent Posts

  • 2023 food and beverage trends
  • Taking Over Takeout
  • Is TikTok cooking Facebook?
  • Influencer Marketing: Risky or Rewarding
  • Futuristic Foodies: How the restaurant industry has drastically changed in the past two years

Recent Comments

    Archives

    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • July 2020
    • May 2020
    • April 2020
    • February 2020
    • June 2019
    • April 2019
    • February 2019
    • December 2018
    • November 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • December 2015
    • January 2011

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    • Now serving: fresh ideas.
      Join our newsletter.

    • This field is for validation purposes and should be left unchanged.

    New Orleans & Nashville

    4250 Hwy. 22, Ste. 7
    Mandeville, LA 70471

    (504) 233-2585

    info@thefridgeagency.com

    Innovative Advertising

    People Who Think Logo

    Fridge is a division of People Who Think, LLC