"News" Insights

Fridge was recently honored by the American Advertising Awards and the Ad Club of New Orleans with a Silver ADDY Award for its work on a brand refresh for the Vanderwende Farm Creamery. The American Advertising Awards recognize and reward…

Back in April we at Fridge surveyed the state of the American food and beverage industry at a time when restaurant industry job loss was nearing its peak so far. We predicted the pain would be deep, and it has…

There’s no denying that 2020 has seen a lot of changes. In light of the Black Lives Matter movement, prominent CPG companies are reevaluating what their branding and packaging are communicating. On June 17, the calls for change spread to…

Imagine a broadcast created just for you. Welcome to the wonderful world of food and beverage podcasts. Whenever and wherever you hit play, podcasts have the latest news and entertainment about your favorite subjects. And the more you listen, the…

Recently, the news that the calorie count for a McDonald’s chicken caesar salad (730) is more than a double Big Mac (680) made headlines across the nation. Since when do calories make the news? Since the new Food and Drug…

When Travel & Leisure ranked America’s Top 10 Food Cities, it was no shock to us that New Orleans came in at No. 1 on the list. Being a food and beverage agency in the greater New Orleans area, our…

...And What These Changes Mean for You GMOs — the latest four-­letter word to rock the food and beverage industry has evolved from a niche health topic to inspiring nationwide labeling legislation. Health­-conscious consumers and public health advocates claim genetically…

With the 2016 Summer Olympics coming to a close, it’s been remarkable to see how brands have capitalized on heightened TV viewership. One of those brands is a Louisiana favorite, VooDoo BBQ & Grill. Their relationship with the Olympics began…

A recent study conducted by researchers at Cornell University finds that the price of food can influence how we interpret food quality, though price is not a true reflection of quality itself. The study sent 139 subjects to an all-you-can-eat…

After posting a drop in quarterly sales, the first since 2009, Whole Foods shows concern for a migratory customer base. While Whole Foods helped popularize the high-end, organic, all-natural grocery trend, similar products have begun to populate the shelves of…