Innovative Advertising
  • About
  • Services
  • Work
  • Blog
  • Case Studies
  • Contact Us

Get Discovered: Make the Most of Local Directory Listings

Local Directory Listings Get You Discovered: Concept Illustration

Remember the days of thumbing through a four-pound phone book looking for a business? Those days are gone. Now, there are over five billion daily searches on Google alone and over 91 percent of consumers using the internet to look…

Read More

Tags: Marketing & StrategyMediaMobilePromotionPublic Relations

Harnessing Trends & Current Events to Generate Earned Media Coverage

Harnessing Trends to Generate Earned Media Coverage, concept illustration

Thanks to social media and the interconnectivity of modern society, we live in a world of trending topics, people, events and, of course, food. From the rise of avocado toast to the annual reintroduction of the McRib, the public at…

Read More

Tags: Marketing & StrategyMediaPublic RelationsSocial MediaTrends

What is Location-Based Digital Marketing?

Location-Based Marketing — concept illustration

Imagine being able to reach customers that are in or near your business. With location-based digital marketing, you can serve ads to consumers based on their geographical location. This allows you to capture your target audience when they are in…

Read More

Tags: Advertising & StrategyMarketing & StrategyMediaMobile

Artificial Intelligence in Today’s Marketplace

Artificial Intelligence and Voice Assisted Devices in Today's Marketplace

A lot of advertising insiders toss around terms like “artificial intelligence” and “machine learning,” but what do these terms really mean and how are they impacting the industry? Artificial intelligence (AI) makes it possible for machines to learn from experience,…

Read More

Tags: Artificial IntelligenceBrandingMarketing & StrategyMedia

5 Podcasts for the Food & Beverage Professional

Listening to Food and Beverage Podcasts

Imagine a broadcast created just for you. Welcome to the wonderful world of food and beverage podcasts. Whenever and wherever you hit play, podcasts have the latest news and entertainment about your favorite subjects. And the more you listen, the…

Read More

Tags: MediaNewsTrends

Considerations for Mobile Design

Mobile-First Design illustration

In October of 2016 something notable happened. For the first time in the history of the internet, more people viewed websites on mobile devices than on desktops. Today, more than half of all users are on mobile devices. Because of the…

Read More

Tags: graphic designMarketingMarketing & StrategyMediaMobileStrategyWeb DevelopmentWebsite

Using Digital Media for Testing

Using Digital Media for Testing | Innovative Advertising

 “Never stop testing and your advertising will never stop improving.” David Ogilvy sometimes called the father of advertising, said those words back in the “Mad Men” era, long before digital advertising existed—but they still ring true. Ogilvy knew that to…

Read More

Tags: Advertising & StrategyMarketingMarketing & StrategyMediaStrategy

Getting In the Mix: Combining Old and New Media for Multiplied Effects

Media buying used to be simple. Well, maybe not simple, but it was definitely more straightforward than it is today. You had fewer outlets to choose from — Print (newspaper and/or magazine), Radio, Billboard, and TV. You could compare each…

Read More

Tags: AdvertisingMarketing & StrategyMedia

Tags

  • Advertising
  • Advertising & Strategy
  • Advertising and Strategy
  • agency culture
  • Artificial Intelligence
  • Brand Positioning
  • Brand Strategy
  • Branding
  • Cause Marketing
  • Client Communication
  • Commercials
  • Content Creation
  • Content Marketing
  • Copywriting
  • CPG
  • current events
  • Customer Retention
  • Customer Service
  • Email Marketing
  • graphic design
  • Insights
  • Marketing
  • Marketing & Strategy
  • Marketing and Strategy
  • marketing trends
  • Media
  • Mobile
  • News
  • Operations
  • Packaging
  • Photography
  • Promotion
  • Public Relations
  • QSR
  • Sales Trends
  • SEO
  • Social Media
  • Sticker Marketing
  • Strategy
  • Technology
  • Tellys
  • Tracking
  • Trade Shows
  • Trends
  • Video Production

Recent Posts

  • 2023 food and beverage trends
  • Taking Over Takeout
  • Is TikTok cooking Facebook?
  • Influencer Marketing: Risky or Rewarding
  • Futuristic Foodies: How the restaurant industry has drastically changed in the past two years

Recent Posts

  • 2023 food and beverage trends
  • Taking Over Takeout
  • Is TikTok cooking Facebook?
  • Influencer Marketing: Risky or Rewarding
  • Futuristic Foodies: How the restaurant industry has drastically changed in the past two years

Recent Comments

    Archives

    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • July 2020
    • May 2020
    • April 2020
    • February 2020
    • June 2019
    • April 2019
    • February 2019
    • December 2018
    • November 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • December 2015
    • January 2011

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    • Now serving: fresh ideas.
      Join our newsletter.

    • This field is for validation purposes and should be left unchanged.

    New Orleans & Nashville

    4250 Hwy. 22, Ste. 7
    Mandeville, LA 70471

    (504) 233-2585

    info@thefridgeagency.com

    Innovative Advertising

    People Who Think Logo

    Fridge is a division of People Who Think, LLC