In October of 2016 something notable happened. For the first time in the history of the internet, more people viewed websites on mobile devices than on desktops. Today, more than half of all users are on mobile devices. Because of the…

 “Never stop testing and your advertising will never stop improving.” David Ogilvy sometimes called the father of advertising, said those words back in the “Mad Men” era, long before digital advertising existed—but they still ring true. Ogilvy knew that to…

Media buying used to be simple. Well, maybe not simple, but it was definitely more straightforward than it is today. You had fewer outlets to choose from — Print (newspaper and/or magazine), Radio, Billboard, and TV. You could compare each…

You watch TV, but in the future TV might watch you. New technology exists that can target ads based on what people are doing and saying while watching TV. The systems use infrared cameras and microphones built into DVRs and…