"Insights" Insights

Q1 has proven to be a tumultuous time for the food and beverage industry, with over $25 billion in lost sales and the loss of approximately 3 million jobs in the first three weeks of March alone. Restaurant Business reports…

Experts discussing color choice in branding will inevitably seek to justify a truism you intuitively already know — that color is important in marketing. They cite statistics and percentages, show charts and graphs and make various claims about just how…

Each year the National Restaurant Association Show attracts thousands of professionals from the restaurant, foodservice and hospitality industries. The show allows professionals to explore trends and insights. Additionally, they learn about what’s up and coming, including food and beverage products…

So here we are, the week before Christmas, and it can be so easy to give in to the temptation to pick up the cheesy, last-minute gifts near the check out line. Don’t do it! We can help! If you feel yourself sliding…

A recent study conducted by researchers at Cornell University finds that the price of food can influence how we interpret food quality, though price is not a true reflection of quality itself. The study sent 139 subjects to an all-you-can-eat…

Nielsen recently released the data gathered in a late-May study focused on the US Beer market. An online poll that surveyed more than 1,000 beer drinkers, the study  provides a number of interesting insights. One key finding is that the word “craft”…

We’re witnessing a resurgence of the classic fast food mascot, characters who in some cases have been put away for more than two decades. The Burger King, Hamburglar and Colonel Sanders all made their highly publicized comebacks in recent weeks,…

Living the gluten-free life isn’t easy - just ask the two million people in America with celiac disease. Life just got a little easier for them – Pizza Hut is adding gluten-free pizza to its lineup this month. It’s a…

In November, Pizza Hut began the largest overhaul of its menu and marketing strategies in its history. The biggest change? The brand. The leading pizza company is rebranding itself to be perceived as forward-thinking, with new flavors and offerings from…

Consumers, especially Millennials, are more socially and environmentally conscious. They recycle. They volunteer. They prefer brands and companies that practice sustainability, ethically founded research and diversity-and are willing to pay more for their goods and services. Brands that can “do…