"graphic design" Insights

Fridge was recently honored by the American Advertising Awards and the Ad Club of New Orleans with a Silver ADDY Award for its work on a brand refresh for the Vanderwende Farm Creamery. The American Advertising Awards recognize and reward…

These two terms and the concepts behind them set the foundation for how customers experience and interact with your organization through your website. UX stands for “User Experience.” UI stands for “User Interface.” User Experience and User Interface have become…

Vanderwende Farm Creamery sought out Fridge with the challenge of refreshing the company’s logo and brand elements. Vanderwende is a family-owned and operated farm and creamery, with deep roots in the dairy industry. They offer a selection of small-batch homemade…

Most of us are finding ourselves in more virtual meetings with colleagues, family and friends. Now you can show off your foodie side while working or chatting online. Choose from cool views inside and outside the Fridge or animated backgrounds…

Sonic America’s Drive-In took to social media on February 3, 2020 revealing a rebrand to their retro, atomic logo and stating the cliché  “new year, new me.” And, for the most part, the feedback on this facelift was negative. While…

Experts discussing color choice in branding will inevitably seek to justify a truism you intuitively already know — that color is important in marketing. They cite statistics and percentages, show charts and graphs and make various claims about just how…

Would you ever allow someone to build a house for you without a floor plan, renderings or any other pre-written materials? Have you ever cooked a dish for the first time without once looking at the recipe? There are so…

In October of 2016 something notable happened. For the first time in the history of the internet, more people viewed websites on mobile devices than on desktops. Today, more than half of all users are on mobile devices. Because of the…