"CPG" Insights

It’s a glass of Florida sunshine. Or is it? Squeezed: What You Don’t Know About Orange Juice is a tell-all book about the world of commercial orange juice. The “not from concentrate” juice you love may have been freshly squeezed…

Toting a clear bottle of cold-pressed green vegetable juice is what’s happening now. The new status symbol is $10 a bottle. Made with plenty of organic fruits and veggies, the juices are good for you…but then, so is a salad.…

Okay, the bacon craze has officially gone too far. Bacon deodorant? Sure, we all love bacon, but the idea of deodorant is so that your underarms DON’T smell like fried pork. The folks at J & D’s have a mind-boggling…

Occasionally we have reporters request samples of our client’s products for review. But this reporter took it another direction. He took his free samples of Oddka (an oddly flavored vodka) to the streets and let a homeless guy review them.…

Everybody likes free stuff. Procter & Gamble recently gave away more than 40,000 of their products spanning 25 brands in Manhattan in an old-fashioned giveaway program. They also plan to go door-to-door with free samples. No movie tie-ins, no viral…

Internet grocery services have surfaced and failed many times. But now the biggest name in internet shopping is jumping into the game. Amazon.com’s online grocery business, called AmazonFresh, has been up and running in Seattle for five years. It’s coming soon…

Vending machines aren't very pretty and often take up a large amount of space. Coca-Cola has come up with a new concept that they're billing as the "world's thinnest vending machine." This skinny Minnie would be just right for smaller…

I knew it was over when I saw individually packaged gourmet cupcakes at the Neighborhood Walmart Grocery. The cupcake craze has reached saturation and it’s on the way down. Elaborate cupcakes with gourmet ingredients selling for $4 or more per…