"Commercials" Insights

With the 2016 Summer Olympics coming to a close, it’s been remarkable to see how brands have capitalized on heightened TV viewership. One of those brands is a Louisiana favorite, VooDoo BBQ & Grill. Their relationship with the Olympics began…

Despite official sponsors and their coordinating campaigns, Pimm’s, was the most talked about brand at Wimbledon this year. Their cocktail, the Pimm’s Cup, which combines Pimm’s No. 1 with lemonade, fresh fruit, cucumber and mint, garnered them most mentions across web,…

What’s the best length for a TV ad? Sixty seconds? Thirty seconds? Fifteen? How about 13 hours? Arby’s ran an 13 hour ad on a Duluth, Minnesota television station to promote the 13-hour smoking process for their new Smokehouse Brisket Sandwich.…

Got milk? Not any more. The people who promote milk drinking (The Milk Processor Education Program) are dropping the iconic slogan in favor of a new one that hypes milk’s nutritional benefits. “Milk life” is a step back to the…