"Cause Marketing" Insights

It’s been a tough hurricane season, not to mention the wildfires and other natural disasters that have struck this year. When disaster strikes, the essentials (food, water, shelter) become critical. Restaurants and other food service companies can be integral partners…

We’re witnessing a resurgence of the classic fast food mascot, characters who in some cases have been put away for more than two decades. The Burger King, Hamburglar and Colonel Sanders all made their highly publicized comebacks in recent weeks,…

Consumers, especially Millennials, are more socially and environmentally conscious. They recycle. They volunteer. They prefer brands and companies that practice sustainability, ethically founded research and diversity-and are willing to pay more for their goods and services. Brands that can “do…

News broke this week that the Big 3 soda companies (Coca-Cola, Pepsi Co. and Dr. Pepper Snapple Group, Inc.) are uniting in an effort to reduce America’s caloric intake by 20 percent over the next decade. It’s a pretty bold…

According to a 2013 report, 91 percent of consumers are likely to switch to a brand that’s “associated with a good cause.” In giving back to the community, the foodservice industry has the unique ability to fulfill one of life’s…