BrandIndex just released the 2015 mid-year brand perception report, and Subway currently sits at a very respectable 5th place. This makes the QSR chain the highest-placed restaurant or food brand on the list, behind giants like Amazon and Netflix, but ahead of Apple and Google.
The methodology for this buzz ranking accounts for negative buzz (overall scores are generated by subtracting instances of negative feedback from positive), but scores were based on feedback collected between January and June of this year, meaning they don’t account for any of the Jared Fogle news, which broke in early July. As BrandIndex notes, this score is fueled mainly by the decision to get rid of artificial ingredients and the addition of guacamole to its permanent add-ons list.
Most interestingly, the next-highest QSR brand on the list would be Wendy’s, with a score of 13.9, placing them well outside of the top 10 (Lowe’s sits at 10th place with a 20.3). It should be interesting to see how Subway finishes the year for brand buzz, but barring some other public scandal, it’s unlikely to give up that top QSR spot with 6 more months to go.