Is Pizza Hut’s Total Rebrand on Target?

In November, Pizza Hut began the largest overhaul of its menu and marketing strategies in its history. The biggest change? The brand. The leading pizza company is rebranding itself to be perceived as forward-thinking, with new flavors and offerings from the sauces to the crust. The campaign slogan, “The flavor of now,” is trying to capture the adventurous spirit (and taste buds) of Millennials. It’s a bold move — a complete redesign of all of its branding, plus the major menu changes — but possibly a necessary one since Pizza Hut has been losing market share to competitors for the past couple of years. But despite any new marketing glitz, the true test will come down to taste.