How many pictures do you post to social media outlets every week? Do you ever include a brand or product in those photos? One market research company is starting to analyze photos posted to Tumblr to glean information about how a brand is being perceived. Sounds cool, right? Coke’s summer “Share a Coke” campaign immediately comes to mind. By analyzing visual content associated with your brand, marketers will be able to research how consumers are not only using, but also interacting with and portraying their product for friends and family to see.
A Picture’s Worth a Marketer’s Dream
