Insights

If a picture is worth a thousand words, a video is worth a million. Video allows you to tell stories with sights and sounds that reach your viewers emotionally, intellectually and viscerally. Video is, quite simply, the most powerful media…

Growing up, we were all told not to judge a book by its cover. It's not how things look, it's what's on the inside that counts…right? Right or wrong, the world doesn't tend to work that way, especially in the…

In this era of Instagram, taking pictures of food is everyone's favorite past time. From adolescents with drive-thru burgers to DIY gourmets with their latest homemade masterpieces, social feeds everywhere are clogged with foodies and their photos. But just because…

So here we are, the week before Christmas, and it can be so easy to give in to the temptation to pick up the cheesy, last-minute gifts near the check out line. Don’t do it! We can help! If you feel yourself sliding…

A recent study conducted by researchers at Cornell University finds that the price of food can influence how we interpret food quality, though price is not a true reflection of quality itself. The study sent 139 subjects to an all-you-can-eat…

After posting a drop in quarterly sales, the first since 2009, Whole Foods shows concern for a migratory customer base. While Whole Foods helped popularize the high-end, organic, all-natural grocery trend, similar products have begun to populate the shelves of…

As of today, if businesses have not chosen to invest in EMV card-reading technology, they are now the ones liable for credit card fraud in their stores. Credit card companies have worked tirelessly in recent years to develop a way to better…

Restaurant mobile apps have become increasingly popular, contributing to increased business each year. This means a broad selection of eateries already have or are racing to develop an app of their own, even when they’re not really needed. Creating an…

Nielsen recently released the data gathered in a late-May study focused on the US Beer market. An online poll that surveyed more than 1,000 beer drinkers, the study  provides a number of interesting insights. One key finding is that the word “craft”…

BrandIndex just released the 2015 mid-year brand perception report, and Subway currently sits at a very respectable 5th place. This makes the QSR chain the highest-placed restaurant or food brand on the list, behind giants like Amazon and Netflix, but…