Insights

2016 was the 30th anniversary of Abita Beer and saw the introduction of the brand's latest packaging redesign that colorfully depicts life in Louisiana. The redesign of each of the brew's packaging was inspired by the art, culture, history and…

Social media. The name itself tells you that it's not about standing behind a wall (or sitting behind a screen) and shouting out a one-way message. Social media is social. It requires actual interaction. Real back-and-forth interest. Give and take.…

Today, as many as 85% of small and mid-size companies make the mistake of operating based only on a budget. Without a well-designed marketing plan, you fail to establish guidelines and proper direction, as well as run the risk of…

For decades, restaurants and chefs have been the driving force behind emerging food and beverage trends. Due to their influence, ingredients like kale, exotic mushrooms and lemongrass have all become part of our vocabulary and meals. Another great example is…

As 2016 comes to a close, it makes sense to review what worked, what didn’t and what is on the horizon. Here’s a quick look at some of the trends shaping our industry. Vegetables Everywhere From chefs offering veggie charcuterie…

It’s not merely what you say, or how you say it. It’s also how it looks. I’m talking about font selection. It might not immediately seem like something that could affect your bottom line, but choosing the right fonts is…

When Travel & Leisure ranked America’s Top 10 Food Cities, it was no shock to us that New Orleans came in at No. 1 on the list. Being a food and beverage agency in the greater New Orleans area, our…

...And What These Changes Mean for You GMOs — the latest four-­letter word to rock the food and beverage industry has evolved from a niche health topic to inspiring nationwide labeling legislation. Health­-conscious consumers and public health advocates claim genetically…

With the 2016 Summer Olympics coming to a close, it’s been remarkable to see how brands have capitalized on heightened TV viewership. One of those brands is a Louisiana favorite, VooDoo BBQ & Grill. Their relationship with the Olympics began…

Media buying used to be simple. Well, maybe not simple, but it was definitely more straightforward than it is today. You had fewer outlets to choose from — Print (newspaper and/or magazine), Radio, Billboard, and TV. You could compare each…