Insights

If you think reputation management is something only large companies need to worry about, think again. Companies of all sizes can quickly find themselves in crisis mode if their brand becomes tainted due to an unforeseen event or negative press.…

The Digital Age has brought no end of new marketing opportunities and new perspectives on advertising. However, it hasn't spelled the end of traditional marketing tactics, and in fact some longstanding strategies are even more effective today. Direct mail is…

If your in-house marketing team is having to do more with less (as many are), it’s hard to keep up. Having a strategic partnership with an advertising agency can make all the difference. Here are five things to consider when…

This year, two of our favorite New Orleans brands partnered with the 610 Stompers, the city's one and only all-male dance crew, to promote the city’s favorite shot and beer combination - The 610. With Sazerac Rye Whiskey and Abita…

2016 was the 30th anniversary of Abita Beer and saw the introduction of the brand's latest packaging redesign that colorfully depicts life in Louisiana. The redesign of each of the brew's packaging was inspired by the art, culture, history and…

Social media. The name itself tells you that it's not about standing behind a wall (or sitting behind a screen) and shouting out a one-way message. Social media is social. It requires actual interaction. Real back-and-forth interest. Give and take.…

Today, as many as 85% of small and mid-size companies make the mistake of operating based only on a budget. Without a well-designed marketing plan, you fail to establish guidelines and proper direction, as well as run the risk of…

For decades, restaurants and chefs have been the driving force behind emerging food and beverage trends. Due to their influence, ingredients like kale, exotic mushrooms and lemongrass have all become part of our vocabulary and meals. Another great example is…

As 2016 comes to a close, it makes sense to review what worked, what didn’t and what is on the horizon. Here’s a quick look at some of the trends shaping our industry. Vegetables Everywhere From chefs offering veggie charcuterie…

It’s not merely what you say, or how you say it. It’s also how it looks. I’m talking about font selection. It might not immediately seem like something that could affect your bottom line, but choosing the right fonts is…