Insights

Every job has a toolkit. For carpenters and mechanics that might include screwdrivers and power tools. Cooks need bowls, spoons and measuring cups. But what do copywriters need to get the job done? Beyond coffee and a keyboard, there aren’t…

Would you ever allow someone to build a house for you without a floor plan, renderings or any other pre-written materials? Have you ever cooked a dish for the first time without once looking at the recipe? There are so…

In October of 2016 something notable happened. For the first time in the history of the internet, more people viewed websites on mobile devices than on desktops. Today, more than half of all users are on mobile devices. Because of the…

 “Never stop testing and your advertising will never stop improving.” David Ogilvy sometimes called the father of advertising, said those words back in the “Mad Men” era, long before digital advertising existed—but they still ring true. Ogilvy knew that to…

It’s been a tough hurricane season, not to mention the wildfires and other natural disasters that have struck this year. When disaster strikes, the essentials (food, water, shelter) become critical. Restaurants and other food service companies can be integral partners…

Food is an important part of our lives. Look at the number of social media posts that are devoted to food: images, recipes, restaurants, meals, ingredients and people craving their favorite snack. Everybody eats, and we often share the experience…

What do a McRib, a Naked Chicken Chalupa and a Pumpkin Spice Latte all have in common? Besides being really tasty, they’re all popular Limited Time Offers (LTOs) from successful brands. Doing an LTO correctly can be a great lift…

Creating and distributing content is one of the most effective ways to build your brand and engage with your target audience. But, only if it’s done right. If your content primarily focuses on pitching your company, services and products, you…

Walking the floor of any trade show is an exercise in sensory overload. Masses of people, sights, sounds, and sometimes even smells, all compete for the attention of the attendees. How do you stand out from the crowd? You’ve got…

Sometimes it only takes three little letters to scare the heck out of you. Mention the IRS and people feel faint. The FBI is outside your door? Yeah, that’s never good news. And when you’re talking about websites, SEO is…