Insights

Experts discussing color choice in branding will inevitably seek to justify a truism you intuitively already know — that color is important in marketing. They cite statistics and percentages, show charts and graphs and make various claims about just how…

Each year the National Restaurant Association Show attracts thousands of professionals from the restaurant, foodservice and hospitality industries. The show allows professionals to explore trends and insights. Additionally, they learn about what’s up and coming, including food and beverage products…

Click here to view all of Fridge Agency’s national Telly Award-winning video and television productions. Fridge Agency (Fridge), a full-service food and beverage advertising, marketing and communications agency with locations in Nashville and Louisiana, brought home 12 national awards, including…

Remember the days of thumbing through a four-pound phone book looking for a business? Those days are gone. Now, there are over five billion daily searches on Google alone and over 91 percent of consumers using the internet to look…

Thanks to social media and the interconnectivity of modern society, we live in a world of trending topics, people, events and, of course, food. From the rise of avocado toast to the annual reintroduction of the McRib, the public at…

Imagine being able to reach customers that are in or near your business. With location-based digital marketing, you can serve ads to consumers based on their geographical location. This allows you to capture your target audience when they are in…

As a copywriter one the favorite parts of my job is learning the customer’s language. I don’t mind asking “dumb” questions, because it’s my job. What does Lovibond mean? Can you tell me what IIOT stands for? What is achalasia?…

When trying to determine the effectiveness of an advertising campaign, you can look at many different factors. Just as digital media has changed over the last few years, so has the way we determine a campaign’s measures of success. Two…

A lot of advertising insiders toss around terms like “artificial intelligence” and “machine learning,” but what do these terms really mean and how are they impacting the industry? Artificial intelligence (AI) makes it possible for machines to learn from experience,…

Getting noticed can be difficult in today’s marketing world, with contextual filters, Internet ad-blockers, DVR and satellite radio limitations of broadcast and the clutter of print media. However, few forms of advertising are as tried and true as good old-fashioned…