Nielsen recently released the data gathered in a late-May study focused on the US Beer market. An online poll that surveyed more than 1,000 beer drinkers, the study provides a number of interesting insights.
One key finding is that the word “craft” can heavily influence the decision to try an alcoholic beverage, and nowhere is the connection to craft stronger than with beer. Over 50% of craft beer drinkers polled said that they would be more interested in trying an alcoholic beverage if it was described as “craft” and 30% of craft drinkers associated “craft” with “quality.”
With craft beer sales volume up 16% through June of 2015, the growth of handcrafted, small-batch beers continues, while the overall industry has slowed a bit. So raise a glass to your local craft brewers, and head over to Brewbound for more examination of the findings.