Fridge was recently honored by the American Advertising Awards and the Ad Club of New Orleans with a Silver ADDY Award for its work on a brand refresh for the Vanderwende Farm Creamery. The American Advertising Awards recognize and reward the creative spirit of excellence in advertising.
Fridge updated the Vanderwende Farms Creamery logo with a new, bright and youthful color palette. The team utilized retro and nostalgic typographic elements that pay homage to Vanderwende’s history and used abstract cow prints, ice cream textures, and lively illustrated patterns to bring depth and character to the brand.
Emily Carlson, Fridge Vice President said, “Refreshing a legacy brand is exactly the kind of challenge we love to tackle. This award-winning project demonstrates our ability to serve up the freshest creative for some of the best brands in the food and beverage industry. I’m proud of our team and the work that we do.”
To learn more about the brand refresh, click here.
If you feel your brand is in need of a change, Fridge would love to help you with your logo update or redesign.