Artisanal cheese lovers were sad. The FDA banned the process used to create a specialty cheese called mimolette. Stores could sell what they had, but soon mimolette would be just a tasty memory.
A Virginia cheese company called Cheesetique took to Facebook and promoted sales of their dwindling stock. They promised a 1/4 pound piece to fans who posted photos of themselves on the Cheesetique Facebook page “frowning pathetically” at the prospect of no more mimolette. Right idea at just the right time. They added over 400 fans, 80 “frowny pix” and scored mentions on Fox News and The Washington Post.
Best of all, they capitalized on their social media home run by refining their posts to position themselves as “cheese experts”, ramped up their blog, created a video to explain stinky cheese and bought some Facebook advertising.
Every marketer dreams about that huge social media score. But will you be ready to make the most of the opportunity if lightning strikes for your business? Prepare now for your big cheese moment.