Getting noticed can be difficult in today’s marketing world, with contextual filters, Internet ad-blockers, DVR and satellite radio limitations of broadcast and the clutter of print media. However, few forms of advertising are as tried and true as good old-fashioned sticker marketing. Proven to get people’s attention, sticker marketing has been used by corporations, music artists, politicians, social movements, small business, education and anyone with an important or funny message.
Sticker marketing commands viewers attention and can be placed virtually anywhere—walls, windows, cars, computers, backpacks, sidewalks, doors and machinery—making it a powerful, low-cost marketing tool. Here are seven reasons your company or brand should consider implementing sticker marketing moving forward.
The Original Social Media
Long before the internet, stickers have been creating powerful word of mouth impressions. Their presence gets people talking and connecting to your brand. This peer-to-peer dialog gains you trust and credibility that consumers seek while making purchases.
Sure Thing Cost Effectiveness
Whether you are striving for mass appeal or a sophisticated advertising campaign, sticker marketing is an extremely cost-effective way to create a lasting impression. Advancements in printing technology and material substrates make production costs inexpensive for the unique value in return.
Everybody Loves a Little Lagniappe
Quality stickers have a higher perceived value than other printed promotional items such as brochures and business cards. The “gift” received by hand or mail makes it feel harder to throw away. People instantly think of places to stick their little something extra for all to see.
Stickers allow your brand to go beyond your immediate geographical area. Visibility on cars or backpacks, laptop computers and water bottles spreads your brand to an infinite audience that might not otherwise be reachable. People are carrying your brand’s subliminal advertising past your local borders.
Sharpens Your Point
The succinct nature of a promotional sticker forces a brand to be hyper-focused. Core questions regarding your brand’s base identity are reinforced during the development and design process. This clarity for your brand identity then sharpens other marketing efforts.
Your Own Brand Advocate
Sticker marketing is not always a give-away item, as they are also an inexpensive way to brand products or service equipment and make great employee swag. Marketing is about relationships and communicating what makes you unique, so keep yourself visible.
I Gotta Get One
Your creativity can act as a revenue stream. Create a sticker with enough perceived value to warrant people wanting to show it off and willing to pay for the privilege. Let the sticker become a profitable product or charity opportunity to give by itself.
Stickers help build a sense of personal relationship with your product. Once the recipients afix it to their property, they’ve already made a pact with you. Like any form of marketing or advertising, sticker marketing requires proper planning, design and execution to maximize its effectiveness. Let Fridge help you with building your sticker marketing campaign.
Holly Watson, Traffic & Production Manager