What are your customers thinking and how do they behave? You could guess, or we can find out using a mix of proven research methodologies to understand your customers’ wants and perceptions.
By: Jay Connaughton
Nielsen recently released the data gathered in a late-May study focused on the US Beer market. An online poll that surveyed more than 1,000 beer drinkers, the study provides a number of interesting insights. One key finding is that the word “craft”…