2016 was the 30th anniversary of Abita Beer and saw the introduction of the brand’s latest packaging redesign that colorfully depicts life in Louisiana. The redesign of each of the brew’s packaging was inspired by the art, culture, history and colors of New Orleans and stands out amongst the competition.
To accompany and fortify the rebrand, Fridge built a redesigned, responsive customer-facing website for Abita. The new site embodies the lively, festive nature of the brand. For mobile users, the site is streamlined to focus on finding the nearest brew and learning more about each brand. The site also introduced an entirely new way for Abita fans to stay connected – The Brew Krewe. This loyalty program allows fans to access exclusive events, birthday perks and a personal membership card.
Fridge also launched a rebuilt, distributor-specific site for Abita that enables its distributors to quickly order new product and promotional materials.